Ep. 1 of the next + future podcast

AI Search for ecommerce is here. In this next + future podcast episode we unpack how shoppers use ChatGPT, Google Gemini, Claude, Perplexity and Amazon Rufus to choose products without traditional keyword search.

Guest Stephen Honight of The Lmo7 Agency shares what is changing in AI driven discovery and what brands should do now.

We discuss AI Search, GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation), content and signals that get cited by LLMs, and how to set up measurement for AI referrals using GA4 and Search Console.

Topics

• 00:00 Why AI search doesn’t have a second page
• 02:55 How discovery is collapsing inside AI models
• 04:30 Why early AI search traffic converts so well
• 06:20 AI search vs SEO: what changes, what doesn’t
• 07:15 Where AI search sits across brand, growth, and ecommerce
• 08:10 Who inside organisations should own AI search strategy
• 09:25 How agentic commerce works, and how long until AI starts buying for us
• 18:40 Trust, citations, and why consistency matters more than hacks
• 25:30 What this shift means for pricing, data, and customer ownership
• 44:05 Why gaming AI search now will backfire later

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